Wednesday, April 19, 2017

The Sprinkles Lady Is Opening A Pizza Place in Brentwood. And It Looks Good.

Photo via Amy Neunsinger.
Candace Nelson, henceforth known as "Sprinkles Lady," has brought me much glee over my LA years. Her cupcake empire still remains the tits. I'm serious - there's not a better plain vanilla cupcake in LA. STILL. Stop nodding your head. I'm SERIOUS. Try all of them, broheme. ALL OF THEM. (tip: vanilla is solid, but Chai is my personal fave and the new Cookie Cupcake is damn good).

Her Sprinkles chocolate chip cookies are also a top-3 LA chocolate chip cookie. I know that's a bold take and you're all like, "No way, Jose-Mike!" But I'm for real. It's dense and highly underrated; as is Sprinkles ice cream. She also, on a personal note, back in the day was one of the first to follow me on Twitter. Was it an accident? Probably. Did she think I was someone else? Who knows. I still appreciate it to this day. Sprinkles Lady is a goddamn trendsetter.

This Friday she continues her avant-garde ways by opening the first pizza restaurant worth a damn in tony Brentwood, Pizzana. I lived in Brentwood (the poor part) in my mid-twenties and the pizza SUCKED. I was flabbergasted how a community with cash to burn could not support an above-average pizza joint. You ordered delivery from Westwood or West LA or you drove to Milo & Olive. Those were the options. Sprinkles Lady and her husband, Charles ("Sprinkles Guy") along with Naples-born pizzaiolo Daniele Uditi, want to change that.

Uditi aims for Neapolitan pies with a slight Southern California twist. His "slow dough" will hopefully lead to light and chewy, yet sturdy crust. Along with some classics, some of the more inventive options include the Corbarina (cherry tomato, zucchini blossom, burrata, gremolata) and the Messicana (chorizo, cilantro lime sauce, sweet chili, jalapeno and queso fresco). Sprinkles Lady handles the desserts. I have been eying her Chocolate Olive Oil Cake for a few fortnights now.

Pizzana officially opens April 21st on San Vicente in Bwood and, just like Sprinkles, pretty, pretty sure Pizzana will bring many, many joys.

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Pizzana.
11712 San Vicente Blvd, Brentwood.
Sun-Wed, 11am-10pm; Thu-Sat, 11am-11pm.

Friday, April 7, 2017

Howlin Rays Giveaway!


In celebration of their one year anniversary later this month, Howlin Rays and Unemployed Eater are teaming up for an Instagram giveaway! HR is graciously giving away a $40 gift card AND a sweet ass Howlin Rays tee. For those of you who have been to Howlin Rays, you know this is basically a gift card of pure gold(-en hot chicken). For those who have yet to go... GO! Not just do they serve the city's best fried chicken sandwich, they are seriously the nicest people ever and I couldn't be happier for their success.

The rules:

  1. Go to the Insta post and tag a friend or two you would share your glorious hot fried chicken sandwiches with.
  2. Make sure you and your tagged friend(s) follow both @UnemployedEater and @HowlinRays.
  3. Repeat as many times as you want by tagging different friends.
  4. Winner will be randomly chosen Monday afternoon (4/10).


While you're at it, read (or re-read) about my epic Howlin Rays adventure a few months back!

Wednesday, March 29, 2017

D.C. Doughnut/Fried Chicken Favorite Astro Celebrating DTLA Opening By Giving Out FREE Doughnuts.

Scott Suchman for Astro Doughnuts & Fried Chicken.
FINALLY, something good to come out of our nation's capitol: popular fast casual joint Astro Doughnuts & Fried Chicken will open their first west coast establishment next Wednesday, April 5th in Downtown LA at 516 W. 6th Street. The Pershing Square-adjacent locale will be frying up Astro's beloved Creme Brulee squared dough of awesome along with classic flavors like PB&J and seasonal pastry, alongside fried chicken sandwiches (I have my eye on that Old Bay sando already...), tenders and bone-in options. 

And, as the picture below this post presents, you can even mix business with pleasure via a doughtnut-fried chicken sandwich that most assuredly can't be bad for you, right? RIGHT?

To celebrate their commencement, anyone who shows up next Wednesday and demonstrates proof they follow Astro's Instagram (@astrodoughnuts) will receive A FREE DOUGHNUT.  

Scott Suchman for Astro Doughnuts & Fried Chicken.
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Opens Wednesday, 4/5/17.
516 W. 6th Street, DTLA.
Mon-Fri: 7:30am-5:30pm; Sat: 7:30am-5:00pm; Sun: 9am-3pm.