People Taking Cupcakes To The Face

I have been a Johnny Cupcakes fan since they opened up on Newbury Street in Boston a few years back. The thought of combining my favorite dainty dessert and graphic t-shirts was brilliant in my eyes. Brilliant! Since then they've expanded beyond anything I could (and I would believe, even JC himself) ever imagine. Now JC is so big it's touring the country and has a bad ass promo video of people taking cupcakes to the face to do the promoting: