The President of Pink's reminds us why we laugh at the people in line on La Brea. Richard Pink told the LA Business Journal exactly why people stupidly wait for two hours for his hot dogs:
It’s the ambience, the service and the fact that they’ve read about us so we’ve become a celebrity name. We have 175 pictures of celebrities on our wall. That gives you some credibility because if those people are eating here, it must be good.